Problem Definition
Clarify the real customer or organisational problem before building around it.
Entrepreneurship is a supporting layer of Denise’s professional work. As the founder of multiple ventures, she brings practical experience of translating ideas into propositions, operating models, services and decisions.
Clarify the real customer or organisational problem before building around it.
Make the offer clearer, more relevant and easier to communicate.
Examine how value is created, delivered and captured.
Challenge assumptions and identify the evidence needed.
Explore channels, positioning and scalable choices.
Choose technology based on the venture model and customer need.
Identify realistic AI opportunities in products and operations.
Use metrics and analysis to improve decisions.
Move from concepts to tests and structured next steps.
Consider where collaboration can strengthen the model.
Work through complex choices with an external strategic perspective.
Consider opportunities where expertise and strategic fit align.